1. The rapid growth of the global e-commerce market
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Market size: According to eMarketer data, global e-commerce sales are expected to reach US$6.3 trillion in 2024 and exceed US$7 trillion in 2025. This data shows that the e-commerce market is still expanding rapidly.
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Southeast Asian market: According to a report by Statista, the e-commerce market in Southeast Asia is expected to reach US$1 trillion by 2025, with an annual growth rate of 15%. This trend provides huge opportunities for brands to go global.
2. The rise of social commerce
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TikTok e-commerce: TikTok's user base is expanding rapidly, especially among young people. According to statistics, TikTok has more than 1 billion users per month, making it one of the most popular social platforms in the world. This provides brands with new marketing channels.
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Consumer behavior: Research shows that about 54% of young consumers said they discovered and purchased new products on social media platforms. By cooperating with KOLs/KOCs, brands can effectively increase exposure and sales conversion.
3. Cross-border e-commerce trends
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Growth potential: According to Payoneer's research, cross-border e-commerce sales have grown by more than 20% in the past few years, and more and more brands are aware of the importance of going overseas. Southeast Asian countries such as Thailand, Malaysia and Indonesia have become important markets.
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Consumer trust: Southeast Asian consumers are more receptive to international brands, with 72% willing to shop on international platforms, demonstrating the potential of cross-border e-commerce.