| Brand planning and marketing services | TikTok operation | TikTok live broadcast services |
|---|---|---|
| Product promotion + e-commerce | Brand account operation + store operation | Brand live broadcast + live broadcast with goods |
| TikTok content marketing | TikTok influencer marketing | Advertising business |
|---|---|---|
| Advertising video + live broadcast with goods | Influencer recommendation + influencer distribution | Advertising busines |
| Digital Brand Strategy |
|---|
| Develop online brand development strategy, including brand positioning, target audience, competition analysis and market segmentation |
| Determine digital marketing goals and key performance indicators (KPIs) for the brand |
| Online platform operation |
|---|
| Tik Tok/Shopee/Lazada online store operation |
| Social Media Management |
|---|
| Manage brand presence on various social media platforms, such as Facebook, Instagram, Twitter, TikTok, etc. |
| TikTok content marketing |
|---|
| Develop content marketing plan to create high-quality, attractive brand content, including blog posts, videos, pictures and infographics. |
| Online advertising |
|---|
| Optimize advertising creativity and delivery strategy to improve click-through rate and conversion rate of advertising. |
| Brand crisis management |
|---|
| Monitor online brand public opinion and identify and respond to potential crises in a timely manner. |
Modular service packages
Background
There is a local marketing team to control the content, and it has achieved certain sales results in the market and has a clear marketing direction.
Features of the package
Moca focuses on the local optimization of marketing themes by strengthening the execution of the themes determined by the brand. We not only ensure that the brand information is closely integrated with the local culture, but also enhance the regional relevance of the content to ensure that each marketing can accurately reach the target audience.
Solve the following pain points
- Unable to contact more influencers
- Influencer fulfillment issues
- The video output effect is very different from Brief
- Influencer communication issues
- Brief lacks a localized perspective
Integrated Marketing Service Package
Background
There is a local marketing team to control the content, has achieved certain sales results in the market, and has a clear marketing direction.
Features of the package
Moca focuses on the local optimization of marketing themes by strengthening the execution of the themes determined by the brand. We not only ensure that the brand information is closely integrated with the local culture, but also enhance the regional relevance of the content to ensure that every marketing can accurately reach the target audience.
Solve the following pain points
- Newly entered the Thai market, with certain Douyin marketing experience, no Thai market experience
- New product promotion, no local marketing team to control the content
- Have shelf e-commerce experience, no interest e-commerce team
- Product sales growth is hindered, the sales model is positive but cannot be increased
Social Media Marketing Service Package
Features of the package
More cost-effective solution to the problems of building links, content, price, etc. during brand promotion, complete viral communication for product promotion, and cooperate with online and offline activities to accumulate water and help, more efficiently and cost-effectively solve the material problems during brand promotion: TK, FC, IG, Lemon8 expert social media marketing
Solve the following pain points
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Product sales have achieved certain results, but brand awareness and promotion have not achieved better results
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Brand promotion costs remain high and cost-effectiveness is low
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No social media promotion experience, unable to successfully complete social media communication
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No real brand value has been formed, unable to support brand premium
Department Introduction
MCN(MULTI-CHANNEL NETWORK)
MCN is one of the service providers of TikTok SHOP, providing merchants with marketing services related to Tik Tok influencers. MOCA MCN is a leading MCN agency in Thailand, with more than 500 exclusive influencers, more than 30,000 content influencers, and more than 60,000 vertical influencers.
Service Content:
Social Media Influencer Marketing Planning - KOL Internet Celebrity Promotion - KOL Internet Celebrity Product Promotion
Main Services:
- Content Creation Support:
- Provide professional services such as creative planning, shooting guidance and post-production to improve content quality and attractiveness.
- Account Operation Management:
- Assist influencers and KOLs in account positioning, fan interaction and data analysis, optimize operation strategies and promote fan growth.
- Business Cooperation Docking:
- Introduce brand cooperation opportunities for influencers and KOLs, such as advertising placement, product promotion and live streaming, to achieve commercial benefits.
- Training and Resource Provision:
- Provide professional training, industry information and resource sharing to help influencers and KOLs improve their professional capabilities and market competitiveness.
TSP(TIKTOK SHOP PARTNER)
TSP refers to providing a variety of e-commerce services for brands or merchants on the TikTokSHOP e-commerce platform. Including but not limited to one-stop services such as full-case operation, store, operation, live broadcast service, content production, etc.
Service Content:
Operation (Store Operation | Account Operation | Mall Operation | Alliance Operation)
Marketing (TTS Marketing Planning | Brand Live Broadcast Room | Brand Creative Video | Advertising)
Main Services:
- Account Operation
- Provide daily operation and management of TikTok accounts, including content planning, video production, fan interaction, etc., to increase account activity and the number of fans.
- Live Broadcast Service
- Provide live broadcast planning, anchor training, live broadcast room construction and other services for merchants or talents to improve the effect of live broadcasting.
- Delivery Service
- Through TikTok Ads advertising delivery tools, promote short videos for merchants or brands, heat up live broadcast rooms, and achieve efficient exposure, fan gathering and conversion.
- Training Service
- Provide various types of training required for e-commerce operation and efficiency improvement, including but not limited to live broadcast training, anchor training, traffic delivery training, etc., to help merchants and talents improve their operational capabilities.
- Data analysis and optimization
- Provide data analysis services to help merchants and influencers understand operational results, optimize operational strategies, and improve sales performance.
TAP(TIKTOK AFFILIATE PROGRAM)
TAP, the TikTok Good Goods Distribution Service Provider, is a third-party service provider that connects merchants and influencers for distribution matchmaking services. In short, TAP is like an "intermediary" that matches merchants and influencers. MOCA TAPMOCA TAP has comprehensively upgraded the traditional group leader model. Combining the experience of MCN, it has comprehensively upgraded the selection, training, creative guidance, and data analysis of influencers. And formed a set of effective methodologies for creating hot-selling single products
Service Content:
Operation (alliance full-case operation | hot product creation planning | distribution system design | hot product advertising)
Marketing (KOC talent matrix marketing | KOC talent pure commission distribution | KOL Internet celebrity matrix marketing | KOL Internet celebrity pure commission distribution)
Main services:
- Confirm talent recruitment needs
-Identify talents, identify talent accounts that match the product in the existing talent library or the newly mined talent library, including TIKTOK backend and three major social media talents. Establish alliances and contact talents, introduce cooperation opportunities and specific requirements, and establish cooperative relationships with talents.
- Talent library maintenance
-Select by category (select by priority level) to match existing brand opportunities and give talents more development opportunities.
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Maintain relationships -Introduce brand cooperation opportunities to influencers from time to time, and provide necessary resources and support
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Confirm the shooting manual -The marketing department conducts training and confirmation on the shooting manual, and outputs clear and comprehensive marketing goals, content, highlights and precautions to influencers. The TAP department provides shooting support and answers all questions about shooting during the influencer's shooting.
Moca Value Proposition
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0-1 Hot Product Creation Service: Through data-driven marketing strategies, we help brands accurately target audiences and launch hot products to increase brand exposure and sales.
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All-round brand marketing solutions: From content planning, video production to promotion execution, we provide complete brand operation services.
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Integrated Marketing: Provide one-stop services from content creativity, video production, social media publishing to data analysis to ensure that brands achieve maximum exposure.
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Data-driven content optimization: Optimize marketing strategies through data analysis to increase brand exposure and sales conversion rate.
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Quick response customized service: Provide personalized marketing plans according to different customer needs to improve customer satisfaction and project success rate.
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Cross-platform video optimization: Optimized content production services for different social media platforms (such as TikTok, Instagram, etc.) to ensure that brands cover a wide audience.
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TikTok platform expertise: Use expertise on the TikTok platform to help brands increase their influence.
[Main line Self-operated brand] (1) Self-operated sales + channel resources (2) Brand agency
MOCA Bangkok Team
MOCABANGKOK TEAM
As an official TCP and TSCP partner, we are familiar with the rules and user psychology of the TikTok platform. We have a professional team with rich industry experience, understand the needs and goals of brand customers, and can provide the most suitable solutions for them. We can better provide customers with a series of services and are good at brand services and creating hot products.
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13TH Chiang Mai Team
13TH CHIANG MAI TEAM
The Thailand marketing service team focuses on brands in Thailand, providing cross-channel full-link services in Thailand, comprehensively improving marketing effects and achieving the goal of brand overseas expansion. TikTok certified service provider, 4 years of local marketing experience, in-depth understanding of platform logic and influencer marketing incubation, "mixed" team, integrating Chinese and Thai creative marketing, helping brands expand into the Thai market.
